Tell Me What's Wrong!
In the excitement of growing a business, almost all owners sometimes wonder if they could be doing more. That is when they look for someone outside to tell them what is wrong. My best advice? If you have a marketing strategy that is working, you should stick with it – maybe find ways to fine tune it. Second-guessing yourself is not how you got into business, and it isn’t the way to stay in business.
If you are producing positive results, why in the world would you abandon the strategy? Every time you change course, it is like starting over – which means more time and money to commit. The new guy you hire to “look things over” will most likely impress you with his plan (it’s what he is paid to do). You are, after all, asking him to tell you what is wrong with what you are currently doing – so he does. You didn’t ask him for praise. Plus, there is money in it for him to find something wrong.
There is more than one right way to do things, with neither being necessarily better than the other. That’s the biggest trap you can walk into.Even worse than exchanging one idea for another, is putting them all together. On the surface, it seems logical to do everything that experts recommend. It can, however, be quite disastrous to combine too many great ideas in the same cauldron. That is because not everything blends well together.
If I were painting a landscape in oils and someone told me that watercolors were the best way to capture nature, it would not serve me well to add watercolors to my painting. It defeats the goal of creating a dazzling oil painting. If I started over in watercolors, I would end up with a different product. Both are quality pieces of art; but, is one better than the other? The answer to that question would be opinion, not fact.
When it comes to how you run your business, be sure you know what you want because that is what those vying for your business aim to deliver. In the end, it is not the type or color of paint that matters, but how much new business was created. If things are going well, there is no need to look for experts to show you a “better” way to get what you are already achieving.
In the Internet Marketing industry, we have the power of data. Campaign success can be measured through the analysis of a slew of objective information. Unlike someone’s opinion of your painting, your improved Internet presence and the resultant increased business is the proof that you are on the right track. If you stay with it, it only gets better.