Normally, our SEO clients get a report each month that explains, along with their rankings, what is happening with their account. At the time of the reports, we mentioned Google releasing a major algorithm shift in early August. We didn't know what to say at the time, except to just mention it and promise to study it. This algorithm update was one the most drastic changes we have seen in a long time. This time they weren't going after a specific target, but the nature of websites altogether! No site within any niche was safe. Not even the top results on the page
Welcome to 2018. Everything in Internet Marketing is about to change. At least that's what they are all going to say in all of the prediction blog posts you will read. Everyone seems to be posting their predictions about 2018 because they know that no one goes back a year to verify accuracy. The prognosticator is king for a year. If they happen to get one right, they get to brag the whole next year.But they don't care if they dn't. They got what they wanted. These posted predictions are just guesses by professionals and those who wish to be thought of as professionals.
Mobile-Friendly Isn't Just a Choice Anymore You probably have already heard that Google was going to give preference to mobile sites. Although they threatened months ago, and you didn't see a difference, they have gone and done it. The change is being rolled out slowly, so you might not see it yet - and you my see a lot of volatility on Google results now; and probably rarely on your desktop or laptop. They decided to put mobile friendly sites first where the most people search - on mobile devices. Google is always trying to list the most relevant sites and ones that can