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November 2016

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The concept of marketing online carries with it an air of mystery, and it can feel like walking with a blindfold. Campaigning within the magical world of algorithms, indexes, coding and spiders isn’t very tangible, making it hard to fully understand. There is no definitive source from which to learn everything, and the information is constantly in motion. Since our world is more engaged online than ever, though, having a proper online presence is critical to business success. So, we put together a short list of common fallacies, so that you can avoid unnecessary failure online. “Build It and They Will Come” Many business owners