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July 2014

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Perhaps the biggest mistake that a business owner can make is doing something half-way. If you wouldn’t sell sub-par products, and wouldn’t offer sub-par service, why are so many people content with sub-par marketing efforts? It’s not logical, but a fairly common phenomenon. If you take your marketing seriously, you need to consider these questions: Why send people to a poor destination (like an inactive Facebook page or outdated website)? Why build a great website only to fill it with amateur images and/or video? Why ask people to call when you don’t have someone answering the phone professionally? Why expect a free drag-and-drop site thrown together in one