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June 2014

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For the last year or so, marketing professionals have tossed around the idea that SEO was dead. We now know that a more accurate statement would be that keywords, for the most part, are as irrelevant as the typewriter. There are better tools to get the job done. Thanks to Google’s massive shift towards search concepts and meaning rather than individual search terms, businesses are being found in a whole new way. That’s a good thing; and, SEO has a prominent place in that process. Today when a person puts a long string of words into the search bar, Google can more intuitively relate