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February 2014

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When we see the same few things hurting businesses day after day, we think it is our responsibility to point it out. It’s always better that you know the truth, right? There are a multitude of marketing methods that you might use to grow your business, and plenty of opportunities to make sub-optimal decisions…and lose money. Here are 10 things that will get you in trouble every time. 1. “Imitating the Mistakes of Others” – Business people are competitive by nature. Everybody seems to be keeping one eye on the other guy. When it’s time to revamp your website or marketing efforts, it’s tempting

Clever marketers loosely throw the SEO acronym around, hoping to attract those who are desperate for search engine prowess. The fact is, SEO is many things, and what comes at low cost or bundled into a website design package almost never has the power to move you anywhere near page one of Google…and certainly not for the five dollars I saw advertised. A cheap SEO service may save you a little cash, but you won't earn a lot from it either, if anything. In fact, it's more likely that you'll "save yourself into the poor-house”! As with anything, you have to know what you