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October 2013

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Stores are gearing up for holiday sales both online and off; and, every year gets a little more competitive than the last. So, you need to take action now. There are obvious things to consider; but, it is important to take a close look at your marketing campaign and how it might be tweaked for the occasion. 1. First and foremost, your website should be lean and mean, easy to navigate and run without a single functional glitch. Make sure your software is up-to-date and your hosting plan can accommodate an increase in traffic. Holiday shoppers are particularly sensitive to shipping times. Make sure

In many ways, building a website is like building a brand new house. You buy the land (or URL), research, design, then build. After your house is complete and you move in, however, there are things you do periodically to keep your home safe and in good working order. Websites are no different, yet most people build them and walk away, leaving them wide open for a myriad of problems. Keep Software Current A website and all of its elements should be completely current when the site is handed over to you. Very quickly, however, the platform, templates, software and plugins get outdated. As newer

You may have heard some rumblings about Google's brand new Hummingbird algorithm. Although it was just recently announced, it has actually been in effect for over a month. It completely replaces the old algorithm; but, that doesn’t mean that it’s made of completely new parts. Basically, it keeps keep the things that were working well and adds a new level of website and search comprehension to the mix. Why name it ‘Hummingbird’? Well, it’s about precision and speed. Keywords have been becoming less and less important each year, and Hummingbird is designed to take a much deeper look into the meaning of phrases and