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August 2013

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Before you jump into Facebook with both feet, consider your methodology. If you don’t have one, get one. Many businesses start a page, then never post. Others post so irregularly that their fans don’t even know they are there. Then, there are those who post like maniacs and don’t understand why it’s not making them money. While posting is quite simple, effective “Facebooking” requires a systematic approach to truly benefit to your business. Just ask anyone who has gone before you! Here are six things that you need to be aware of as you start or continue your social journey: It’s social, not promotional. Research shows

Specializing has always been an effective marketing tool for businesses, and it’s a hot new trend for marketing agencies. This year, it’s all about the niche. The problem is, many niche market marketers are not true specialists. In the past few months, a number of people have come to me very excited about the marketing service they found online that caters to their particular field. The reasoning behind hiring a niche market specialist is sound. People will buy from those they believe understand them and their needs the best. Writers will buy from agencies that specialize in promoting books. Insurance agencies will hire web