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March 2013

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Many of the tightly held beliefs people have about SEO are rooted in what used to be true, sometimes last week, sometimes years ago. An ever-changing popularity map, the rules of search engine cool have to be revisited frequently. While I could unravel literally hundreds of SEO myths, I thought it best to start with fifteen. 1. Only the number 1 rank matters. – Actually, studies show that users often skip right over number one. The more serious searchers tend to be more persistent as they look for exactly what they want, not just who happens to be first on the list. Still, page

In line with increased use of the Internet as a revenue generator, the term “SEO” has entered mainstream vernacular. Problem is, many people misunderstand its meaning. That has created a whole slew of well-intentioned people who "know enough to be dangerous", often employing outdated practices to the detriment of a company’s page rank. We’d like to bring you up to speed with what “real” SEO currently is and isn’t, as well as expose the tactics that web designers sometimes use to make it seem like game-changing SEO is part of the package…when it’s not. First, let’s look at the sales spiel a web designer might