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January 2013

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For your business to grow, you need to have concrete goals which are measured on a regular basis.  They serve as both motivation and critical checkpoints.  Increasing sales or getting more clients is not specific enough.  You need to determine how much you want and how soon you want it.  From there, you can put together a strategy, execute it, and measure your success against it. Business goals are not so different from personal ones.  If you set out to lose weight, you would start with a number.  Let’s say it’s 25 pounds.  You determine when you want to reach that goal, then do