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March 2012

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During this year's SXSW media week in Austin, TX, Google did something out of character. It was something so big that we must all take heed. You have to understand the history before I announce what it is. previously, Google was usually closed lipped on algorithm changes and became more so after BING proved to be a possible threat. However, this big over the shoulder statement flowed as easy as poison in the ears of many SEO companies.  They announced the impending launch of a new over-optimization penalty to “level the playing ground.” The disclosure came during an open panel — entitled “Dear