A funny thing happened on the way to this blog. I was going to write about one thing, but I noticed a key thing missing from most websites and ad campaigns. It’s simple – really. I really zero in on it probably due to my marketing background (that began with a major award in high school) and an MBA long before I really got involved in Internet Marketing (SEO and SEM). On a daily basis, I devour television commercials, see newspaper and magazine ads as well as billboards and I can blow holes in them based on marketing fundamentals. Even reading the average business taglines/slogans I come across every day sends me in internal fits. The same can be true when it comes to many, many companies and their Internet websites and presence. It seems sometimes Internet pros forget the marketing part.