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March 2011

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At the request of a soldier in the trenches (I’m talking the sales trenches, not Afghanistan), I am writing an entire blog on why an advertiser in Google may never see their own ad and how that really doesn’t matter. Of course, there’s more than just the few reasons I am listing… but really, do any of them really matter? There are many technological reasons that you may never see your ad. Here are a few: IP Addresses - You IP address has a history. Your search and click history determines what ads you see. If you regular see an ad and don't click, Google