Social Media Experts
The consumer has changed their habits. Are you finding and engaging your customers in meaningful conversation?
- More than 24 hours of video is uploaded to YouTube every minute
- More than one million companies have LinkedIn Company Pages
- The average Facebook user creates 90 pieces of content each month
- 51% of active Twitter users follow companies, brands, or products
How are you reaching them?
Many companies struggle with questions such as “How often should I tweet? Should I create a Facebook page or profile? What about bookmarking sites? How do I turn my followers into buyers? Does Social Media lead to sales? How do I find time to keep up with all these networks?
There are a lot of questions to ask and a Social Media campaign is no good without a solid marketing strategy behind it. At Spiral Cities Marketing, we know how to balance strategy, analytics, engagement, and relevance to give your business the right presence on the Social Web.
It seems most people think of social media like a “get rich quick” scheme. They think they can set something up with little effort and then enjoy the benefits overnight. While the benefits of social media are varied and vast, they take work and take time to develop, just like good SEO. but the effects are deep and long lasting.
Too many people tend to focus more on the number of followers and fans than on how to bring value to the people in their audience. A fan is worth nothing if you don’t engage them. they do not “Seek you out” in most cases. You have to give them a reason!
When providing value is your main goal and a prominent part of your campaign, the rest will work itself out. You just have to be prepared to put in the work, listen, communicate and offer value. I know we are all bust and although there are some shortcuts and some streamlining of tasks, there are no shortcuts or ways to bypass the human interaction that is needed for social media success. So plan to spend some time daily (15-30 minutes or more depending on your goals and various campaigns). If you can’t… we can help!