SEO Professionals
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search, product search and industry-specific vertical search engines. This is known as web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content, HTML and associated coding, as well as (the biggest part) external link building campaigns to both increase its relevance to specific keywords and to increase relevancy for the indexing activities of search engines.
