Paid Search Management
Prospective consumers are abandoning traditional print media (like newspapers and paper yellow pages) in record numbers and spending more time online. The question becomes how do I get a share of that market?
Google™, Yahoo!®, Bing™and other search engines have provided a powerful solution that the New York Times calls, “The most powerful type of direct marketing ever…”. Pay-per-click search engine campaigns can work for everyone, whether a global campaign for chocolate lovers or a campaign aimed at pizza lovers in American Fork, UT. Pay-per-click done right puts you in front of customers who are looking for what you have to offer, at the moment they are ready to buy. You can’t get any more powerful than that!
You’ll hear other companies brag about proprietary technology, but nothing beats good old know how and experience. Yes, we use tools… but we don’t rest on them like a crutch. Think of us like archaeologists. We may use a crane, but at a certain point you need to get on your hands and knees and brush. Spiral Cities Marketing LLC™ does this. We can put your business on an extended network of hundreds of specialty sites and directories, then optimizes across those sites to maximize the performance of your campaign. The result is a hand picked, customized, monitored program that delivers you customers? In the end, your bottom line is the best measure of effectiveness.
So why is PPC so great?
Besides reaching customers when they are looking to buy, you only spend when someone already looking for your services clicks on your ad (the industry term is pay-per-click, or PPC). What other type of medium can give you that double angle?
Here is what you can expect from our pay per click services:
Attract Targeted Website Traffic & Qualified Customers
Attracting qualified and targeted website traffic is the #1 determination of success for any pay per click campaign. It requires a deep understanding of the target’s search intent and behavior. Our team will get in the head of your consumer and learn to think and search like they do. Our job is to attract targeted traffic and provide a relevant solution for their search needs.
In-Depth PPC Keyword Research
The foundation for any pay per click campaigns is solid, comprehensive keyword research. Our approach to PPC keyword research takes into consideration several different sources that guide the keyword strategy for the life of the campaign. Pay per click keywords are organized into tight-knit, highly organized groups based on relevancy and searcher intent. Once launched, our team will monitor and optimize your keyword lists so your product or service remains relevant with your target consumer.
Advertising Content Development & Landing Page Optimization
Landing page optimization is a critical part of PPC. We’ll test your landing page headlines, body copy, calls-to-actions and more to make your content more relevant to a users search. Our search marketing consultants also recommend additional content to be added to your site and constant testing of PPC ad texts to increase the likeliness of your PPC ad being clicked on. More about content development and landing page optimization.
Comprehensive Competitive Analysis
Be sure to stand out in the marketplace by researching your competition first. We constantly look at competitor ads and landing pages so our search marketing consultants can determine how to get you to stand apart and give your site what the and user needs which, in turn, can increase clicks and revenue because they are better quality clicks.
Bidding & Budget Strategy
Spiral Cities Marketing LLC manages all pay per click budgets and keyword bids with the end goal in mind: generating the highest ROI possible. With careful, insightful planning and optimization, we maximize every keyword in order to achieve its full potential.
Pay-Per-Click Conversion Tracking
Tracking conversions should be considered one of the most important parts of your pay per click campaign. The ability to see which search engine is driving traffic to your site is great information to have, but if you don’t have visibility into which of those visitors converts into a sale, lead or customer – what’s the point? Learn how we implement, verify and use PPC conversion tracking to improve your PPC campaigns!
Google Quality Score Index Optimization
The Google Adwords Quality Score and Yahoo! Quality Index are complex algorithms that require constant upgrading and management to your PPC account. Spiral Cities Marketing LLC specializes in increasing your Quality Scores through a series of ad text testing, PPC account structure, adding relevant keywords and improving the user experience on your landing pages.